Tech Mash-up: Understanding Core Concepts in Web Analytics for E-commerce
Most e-commerce platforms provide fantastic data for understanding sales, however that’s usually only one piece of the puzzle. You have access to so much more from all your channels including your website, sales platforms, social media, digital ads, email marketing, etc. Understanding how to leverage these tools together is critical to gaining a true top-down perspective on how customers find and engage with you.
In this Tech Mash-up, you’ll learn:
• How analytics actually works on websites for multiple channels
• Techniques to organize and streamline your campaigns
• Ideas on how to structure your reporting and analysis
Meet the Presenter:
Co-Founder & Lead Developer
Paulo is the co-founder and lead web developer of Luscious Orange, a digital agency based out of Winnipeg, Canada. He manages the company's cross-disciplinary team and specializes in finding a balance between design, programming, and content. As a part of an agency, his focus is on understanding different perspectives from both his clients and his team members. After years of collaborative work, with a wide range of clients, he's built a skill in appreciating different points of view and explaining web topics in a way that doesn't make you feel like an idiot.