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BEGIN:VEVENT
DTSTART:20231121T174500Z
DTEND:20231121T193000Z
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SUMMARY:Tech Mash-up: Understanding Core Concepts in Web Analytics for E-commerce
DESCRIPTION:Most e-commerce platforms provide fantastic data for understanding sales\, however that's usually only one piece of the puzzle. You have access to so much more from all your channels including your website\, sales platforms\, social media\, digital ads\, email marketing\, etc. Understanding how to leverage these tools together is critical to gaining a true top-down perspective on how customers find and engage with you. \n\n \n\nIn this Tech Mash-up\, you'll learn:\n\n  How analytics actually works on websites for multiple channels\n\n  Techniques to organize and streamline your campaigns \n\n  Ideas on how to structure your reporting and analysis\n\n \n\n\n\n\n\nMeet the Presenter:\n\n\n\nPaulo Fernandes \n\nCo-Founder & Lead Developer \n\nLuscious Orange \n\n\n\nPaulo is the co-founder and lead web developer of Luscious Orange\, a digital agency based out of Winnipeg\, Canada. He manages the company's cross-disciplinary team and specializes in finding a balance between design\, programming\, and content. As a part of an agency\, his focus is on understanding different perspectives from both his clients and his team members. After years of collaborative work\, with a wide range of clients\, he's built a skill in appreciating different points of view and explaining web topics in a way that doesn't make you feel like an idiot.
X-ALT-DESC;FMTTYPE=text/html:<div class="OutlineElement Ltr SCXW1869556 BCX0" font-size:="" segoe="" style="margin: 0px\; padding: 0px\; user-select: text\; -webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; overflow: visible\; cursor: text\; clear: both\; position: relative\; direction: ltr\; color: rgb(0\, 0\, 0)\; font-family: " ui="">\n<div class="OutlineElement Ltr SCXW198761751 BCX0" style="margin: 0px\; padding: 0px\; user-select: text\; -webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; overflow: visible\; cursor: text\; clear: both\; position: relative\; direction: ltr\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, Calibri_MSFontService\, sans-serif\; font-size: 14.6667px\;">\n<p class="Paragraph SCXW198761751 BCX0" lang="EN-US" paraeid="{2c542fe0-3e9a-4e92-aa85-5592d062f735}{234}" paraid="1394389891" style="margin: 0px\; padding: 0px\; user-select: text\; -webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; overflow-wrap: break-word\; white-space-collapse: preserve\; vertical-align: baseline\; font-kerning: none\; background-color: transparent\; color: windowtext\;" xml:lang="EN-US"><br />\n<strong>Most e-commerce platforms provide fantastic data for understanding sales\, however that&rsquo\;s usually only one piece of the puzzle. </strong>You have access to so much more from all your channels including your website\, sales platforms\, social media\, digital ads\, email marketing\, etc. Understanding how to leverage these tools together is critical to gaining a true top-down perspective on how customers find and engage with you.&nbsp\;<br />\n&nbsp\;<br />\n<strong>In this Tech Mash-up\, you&rsquo\;ll learn:</strong><br />\n&bull\; How analytics actually works on websites for multiple channels<br />\n&bull\; Techniques to organize and streamline your campaigns&nbsp\;<br />\n&bull\; Ideas on how to structure your reporting and analysis<br />\n&nbsp\;</p>\n</div>\n\n<hr />\n<p font-size:="" helvetica="" style="box-sizing: border-box\; margin: 0px 0px 10px\; font-family: "><br />\n<span font-size:="" helvetica="" style="font-family: "><strong>Meet the Presenter:<br />\n<br />\nPaulo Fernandes&nbsp\;</strong></span><br />\nCo-Founder &amp\; Lead Developer&nbsp\;<br />\nLuscious Orange&nbsp\;<br />\n<br />\nPaulo is the co-founder and lead web developer of Luscious Orange\, a digital agency based out of Winnipeg\, Canada. He manages the company&#39\;s cross-disciplinary team and specializes in finding a balance between design\, programming\, and content. As a part of an agency\, his focus is on understanding different perspectives from both his clients and his team members. After years of collaborative work\, with a wide range of clients\, he&#39\;s built a skill in appreciating different points of view and explaining web topics in a way that doesn&#39\;t make you feel like an idiot.<br />\n<br />\n<a href="https://www.lusciousorange.com/" target="_blank"><img alt="" height="300" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/9429/Image/Tech_Mash_Up/LusciousOrange.png" style="width: 341px\; height: 300px\;" width="341" /></a></p>\n</div>\n
LOCATION:Virtual hosted on Remo
UID:e.9429.1339
SEQUENCE:3
DTSTAMP:20260510T060616Z
URL:https://members.techmanitoba.ca/events/details/tech-mash-up-understanding-core-concepts-in-web-analytics-for-e-commerce-1339
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