Build a Digital Marketing Funnel That Actually Works
Overview
In today’s digital landscape, many organizations struggle with choosing the right marketing tools, channels, and tactics. With countless platforms, trends, and technologies competing for attention, businesses often end up spreading their time and budget too thin without seeing meaningful results.
This session will demystify digital marketing strategies by showing participants how to build a tailored marketing funnel that suits their industry, audience, and business goals. Instead of trying every new tactic, attendees will learn how to focus on the platforms and methods that generate the greatest impact.
Session Objectives
Attendees will learn how to:
Develop a digital marketing funnel that maps directly to their customer journey.
Understand the strengths, weaknesses, and purpose of major digital platforms (e.g., email marketing, social media, search, paid ads, websites, CRMs, automation tools, analytics platforms)
Identify which channels are most effective for different industries and business models
Avoid common timewasters and low-ROI tactics
Maximize their marketing budget by focusing on what truly moves results.
Key Topics Covered
What a modern digital marketing funnel looks like
Matching strategies to specific industries and business types
Tools and platforms overview: when, why, and how to use each
Real-world examples of successful integrated marketing setups
How to measure performance and refine your approach over time
Quick wins that yield results even with limited time or budget
Takeaways
Participants will leave with a clearer understanding of which digital channels are worth their focus, how to connect them into a cohesive strategy, and how to put limited time and money into the areas that produce the highest return.
Meet the Presenter
Amy Q Cooper
Studio Q Designs
Amy Q Cooper is the Founder & CEO of Studio Q Designs – a Canadian, women-owned design and technology agency.
Studio Q drives brand awareness and growth for organizations across Canada through branding, websites, apps, and marketing. Amy and the team seek to “build bright futures” by amplifying what makes us human, fostering authentic connections, and transforming how we experience the digital world.
🌟 Benefits of Joining a Tech Mash-Up:
Thursday Jan 29, 2026
11:45 AM - 1:15 PM CST
AGENDA
11:45 AM - Networking
12:00 PM - Presentation
12:45 PM - Q&A
1:00 PM - Networking
Virtual hosted on Remo
Free
Shaelynn Stimpson
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