BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260129T174500Z DTEND:20260129T191500Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Tech Mash-up: Cut the Noise DESCRIPTION:Build a Digital Marketing Funnel That Actually Works \n\n\n\nOverview \n\nIn today's digital landscape\, many organizations struggle with choosing the right marketing tools\, channels\, and tactics. With countless platforms\, trends\, and technologies competing for attention\, businesses often end up spreading their time and budget too thin without seeing meaningful results. \n\n\n\nThis session will demystify digital marketing strategies by showing participants how to build a tailored marketing funnel that suits their industry\, audience\, and business goals. Instead of trying every new tactic\, attendees will learn how to focus on the platforms and methods that generate the greatest impact. \n\n\n\nSession Objectives \n\nAttendees will learn how to: \n\n\n\n\n \n Develop a digital marketing funnel that maps directly to their customer journey. \n \n\n\n\n\n\n \n Understand the strengths\, weaknesses\, and purpose of major digital platforms (e.g.\, email marketing\, social media\, search\, paid ads\, websites\, CRMs\, automation tools\, analytics platforms) \n \n\n\n\n\n\n \n Identify which channels are most effective for different industries and business models \n \n\n\n\n\n\n \n Avoid common timewasters and low-ROI tactics \n \n\n\n\n\n\n \n Maximize their marketing budget by focusing on what truly moves results. \n \n\n\n\n\nKey Topics Covered \n\n\n\n\n \n What a modern digital marketing funnel looks like \n \n\n\n\n\n\n \n Matching strategies to specific industries and business types \n \n\n\n\n\n\n \n Tools and platforms overview: when\, why\, and how to use each \n \n\n\n\n\n\n \n Real-world examples of successful integrated marketing setups \n \n\n\n\n\n\n \n How to measure performance and refine your approach over time \n \n\n\n\n\n\n \n Quick wins that yield results even with limited time or budget \n \n\n\n\n\nTakeaways \n\nParticipants will leave with a clearer understanding of which digital channels are worth their focus\, how to connect them into a cohesive strategy\, and how to put limited time and money into the areas that produce the highest return. \n\n\n\n \n\n\n\nMeet the Presenter \n\n\n\nAmy Q Cooper \n\n\n\nStudio Q Designs \n\n\n\nAmy Q Cooper is the Founder & CEO of Studio Q Designs a Canadian\, women-owned design and technology agency. \n\n\n\nStudio Q drives brand awareness and growth for organizations across Canada through branding\, websites\, apps\, and marketing. Amy and the team seek to "build bright futures" by amplifying what makes us human\, fostering authentic connections\, and transforming how we experience the digital world. \n\n\n\n\n \n\n\n\n\n\n\n\n\n Benefits of Joining a Tech Mash-Up: \n\n\n Interactive Learning Experience: This isn't just a lecture\; it's a collaborative\, interactive experience. Share\, learn\, and question alongside peers and industry professionals. \n Practical Takeaways: Leave with actionable insights and tactics that you can immediately implement in your business or project. \n Networking Opportunities: Connect with like-minded individuals and industry experts. The relationships you build here could shape the future of your career or business.\n\n\n\n Share Your Tech Expertise! Submit Your Idea for Our Next Mash-Up \n\nGot a groundbreaking tech concept? We're looking for innovative minds like yours for our next Tech Mash-Up. Make an impact\, inspire others\, and showcase your knowledge.\n\n Submit Your Idea Here Let's shape the future of tech together! X-ALT-DESC;FMTTYPE=text/html:
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Build a Digital Marketing Funnel That Actually Works \;

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Overview \;
\nIn today&rsquo\;s digital landscape\, many organizations struggle with choosing the right marketing tools\, channels\, and tactics. With countless platforms\, trends\, and technologies competing for attention\, businesses often end up spreading their time and budget too thin without seeing meaningful results. \;

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This session will demystify digital marketing strategies by showing participants how to build a tailored marketing funnel that suits their industry\, audience\, and business goals. Instead of trying every new tactic\, attendees will learn how to focus on the platforms and methods that generate the greatest impact. \;

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Session Objectives \;
\nAttendees will learn how to: \;

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  • \n

    Develop a digital marketing funnel that maps directly to their customer journey. \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Understand the strengths\, weaknesses\, and purpose of major digital platforms (e.g.\, email marketing\, social media\, search\, paid ads\, websites\, CRMs\, automation tools\, analytics platforms) \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Identify which channels are most effective for different industries and business models \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Avoid common timewasters and low-ROI tactics \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Maximize their marketing budget by focusing on what truly moves results. \;

    \n
    • \n
\n
\n\n
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Key Topics Covered \;

\n
\n\n
\n
    \n
  • \n

    What a modern digital marketing funnel looks like \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Matching strategies to specific industries and business types \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Tools and platforms overview: when\, why\, and how to use each \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Real-world examples of successful integrated marketing setups \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    How to measure performance and refine your approach over time \;

    \n
    • \n
\n
\n\n
\n
    \n
  • \n

    Quick wins that yield results even with limited time or budget \;

    \n
    • \n
\n
\n\n
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Takeaways \;
\nParticipants will leave with a clearer understanding of which digital channels are worth their focus\, how to connect them into a cohesive strategy\, and how to put limited time and money into the areas that produce the highest return. \;

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Meet the Presenter  \;

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Amy Q Cooper \; \;

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Studio Q Designs  \;

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Amy Q Cooper is the Founder &\; CEO of Studio Q Designs &ndash\; a Canadian\, women-owned design and technology agency. \;

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Studio Q drives brand awareness and growth for organizations across Canada through branding\, websites\, apps\, and marketing. Amy and the team seek to &ldquo\;build bright futures&rdquo\; by amplifying what makes us human\, fostering authentic connections\, and transforming how we experience the digital world. \;

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\n🌟\; Benefits of Joining a Tech Mash-Up:

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💡\; Share Your Tech Expertise! Submit Your Idea for Our Next Mash-Up
\nGot a groundbreaking tech concept? We'\;re looking for innovative minds like yours for our next Tech Mash-Up. Make an impact\, inspire others\, and showcase your knowledge.
\n🔗\; Submit Your Idea Here &ndash\; Let'\;s shape the future of tech together!
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\n LOCATION:Virtual hosted on Remo UID:e.9429.1539 SEQUENCE:3 DTSTAMP:20260430T180115Z URL:https://members.techmanitoba.ca/events/details/tech-mash-up-cut-the-noise-1539 END:VEVENT END:VCALENDAR