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Tech Mash-up: Cut the Noise

Tech Mash-up: Cut the Noise

Build a Digital Marketing Funnel That Actually Works 

Overview 
In today’s digital landscape, many organizations struggle with choosing the right marketing tools, channels, and tactics. With countless platforms, trends, and technologies competing for attention, businesses often end up spreading their time and budget too thin without seeing meaningful results. 

This session will demystify digital marketing strategies by showing participants how to build a tailored marketing funnel that suits their industry, audience, and business goals. Instead of trying every new tactic, attendees will learn how to focus on the platforms and methods that generate the greatest impact. 

Session Objectives 
Attendees will learn how to: 

  • Develop a digital marketing funnel that maps directly to their customer journey. 

  • Understand the strengths, weaknesses, and purpose of major digital platforms (e.g., email marketing, social media, search, paid ads, websites, CRMs, automation tools, analytics platforms) 

  • Identify which channels are most effective for different industries and business models 

  • Avoid common timewasters and low-ROI tactics 

  • Maximize their marketing budget by focusing on what truly moves results. 

Key Topics Covered 

  • What a modern digital marketing funnel looks like 

  • Matching strategies to specific industries and business types 

  • Tools and platforms overview: when, why, and how to use each 

  • Real-world examples of successful integrated marketing setups 

  • How to measure performance and refine your approach over time 

  • Quick wins that yield results even with limited time or budget 

Takeaways 
Participants will leave with a clearer understanding of which digital channels are worth their focus, how to connect them into a cohesive strategy, and how to put limited time and money into the areas that produce the highest return. 

 

Meet the Presenter  

Amy Q Cooper  

Studio Q Designs  

Amy Q Cooper is the Founder & CEO of Studio Q Designs – a Canadian, women-owned design and technology agency. 

Studio Q drives brand awareness and growth for organizations across Canada through branding, websites, apps, and marketing. Amy and the team seek to “build bright futures” by amplifying what makes us human, fostering authentic connections, and transforming how we experience the digital world. 


 



🌟 Benefits of Joining a Tech Mash-Up:

  • Interactive Learning Experience: This isn't just a lecture; it's a collaborative, interactive experience. Share, learn, and question alongside peers and industry professionals.
  • Practical Takeaways: Leave with actionable insights and tactics that you can immediately implement in your business or project.
  • Networking Opportunities: Connect with like-minded individuals and industry experts. The relationships you build here could shape the future of your career or business.

💡 Share Your Tech Expertise! Submit Your Idea for Our Next Mash-Up
Got a groundbreaking tech concept? We're looking for innovative minds like yours for our next Tech Mash-Up. Make an impact, inspire others, and showcase your knowledge.
🔗 Submit Your Idea Here – Let's shape the future of tech together!

TODO
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Date and Time

Thursday Jan 29, 2026
11:45 AM - 1:15 PM CST

AGENDA 
11:45 AM -  Networking
12:00 PM -   Presentation
12:45 PM -  Q&A
1:00 PM -   Networking

Location

Virtual hosted on Remo

Fees/Admission

Free

Website

Tech Manitoba

Contact Information

Shaelynn Stimpson
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