Campaign Optimization Specialist
Employment Status: Full-time Permanent | Hybrid | Winnipeg, MB/Toronto, ON
Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proudly Canadian and committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.
With clients of all sizes and more than 600 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.
DOING RIGHT BY PEOPLE – IT’S WHAT WE DO
Reporting to the Senior Manager, Growth Marketing, the Campaign Optimization Specialist is the performance intelligence engine of Payworks' demand generation team. You own the testing strategy, optimization roadmap, and performance analysis that keeps every campaign improving, surfacing what's working, what isn't, and what to do about it before the numbers become a problem. You produce the performance data, attribution reporting, and testing recommendations that the team acts on, making smarter execution possible across every channel.
WHY YOU SHOULD CHOOSE PAYWORKS
+ Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
+ Plenty of professional development opportunities.
+ Community-minded culture – Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.
+ Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
+ Cool perks – Annual Lifestyle Spending Account, fun office environment and events, and more!
TURNING DATA INTO DECISIONS – IT’S WHAT YOU’LL DO
+ Testing Strategy & Optimization Roadmap – Own the always-on optimization roadmap, designing and running A/B and multivariate tests across landing pages, ads, and emails. Document hypotheses, results, and learnings, and translate them into clear, actionable spend and channel recommendations.
+ Performance Analysis & Reporting – Produce weekly pipeline performance snapshots by channel and/or campaign across all demand streams. Build and maintain Salesforce performance dashboards, analyze conversion funnel drop-off, and prepare quarterly attribution data to support Board-level presentations.
+ Attribution & Campaign Tracking – Own UTM validation before any spend activates, confirming tracking pixels, GCLID auto-tagging, and view-through attribution are correctly configured. Flag and resolve any tracking issues immediately if they arise mid-flight.
+ Spend Reallocation & Performance Flagging – Monitor performance against defined thresholds and produce data-backed reallocation recommendations. Track spend vs. budget monthly and prepare quarterly performance summaries to support investment decisions and content strategy development.
+ Segmentation Refinement & ICP Analysis – Use Clay/ICP-enriched data to identify which audiences convert best across channels and funnel stages, and surface insights that sharpen ICP scoring and targeting decisions.
WHAT YOU’LL NEED TO SUCCEED
+ 5+ years in digital marketing analytics, performance marketing, or marketing operations, ideally in B2B SaaS, HR tech, or financial services, plus a related degree, diploma, or equivalent experience.
+ Hands-on experience designing and running A/B and multivariate tests across paid ads, landing pages, and email, with a structured, hypothesis-driven approach.
+ Previous experience in platform management, ad buys on Google, Meta, LinkedIn and programmatic ads platforms such as Stackadapt.
+ Strong Salesforce skills, including performance dashboards, funnel analysis, attribution modelling, and pipeline reporting; experience with Data 360 is an asset.
+ Solid UTM governance and tracking validation knowledge.
+ Familiarity with Marketing Cloud or similar platforms, working knowledge of Clay or similar data enrichment tools, and proficiency with Monday.com or similar project management tools.
+ A clear communicator who can turn complex data into plain-language recommendations that teams can act on quickly.
+ Influence without authority. You drive improvements through the quality of your analysis and clarity of your recommendations, even when others own execution, budget, and strategy.
+ Detail-oriented and proactive. You catch broken UTMs, flag performance issues, and surface missing attribution data before they compound, because the team relies on clean data for every spend decision.
+ Bilingual in French is considered an asset.
We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Campaign Optimization Specialist has the option to work fully from the Payworks office in Winnipeg or Toronto on a hybrid work model, working in the office at least three (3) days a week.
Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.
Employees at Payworks’ come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered.
Payworks does not use artificial intelligence (AI) technologies in the screening, assessment, or selection of applicants at any stage of the hiring process.
This posting is for an existing vacancy within our team.
Does this sound like the right fit for you? To apply, simply visit the careers section of payworks.ca/careers
