Tech Mash Up: "To Chat or to Chatbot? The Rise of Marketing Chatbots" - December 12th, 2017

* This is a free event, so if you don't have an ICTAM login, just register above under the non-member form, or email [email protected] for login information.

This Tech Mash Up is thanks to our GOLD sponsors

Presented by IC Group
To Chat or to Chatbot? The Rise of Marketing Chatbots

With a 28-year history in delivering innovation for marketers around the world, IC Group has experienced the rise, and in some cases the fall, of various marketing technologies. One of the most recent and well-publicized innovations is the "Chatbot” – a system created to deliver automated conversations to users, ranging from simple questions to complex dialogs.
 
Through their exclusive and unique worldwide partnership with Twitter, IC Group has developed a series of chatbots for some of the world’s most recognizable brands - American Express, Nike, Wendy's, Starbucks, and dozens more!

During their presentation, IC Group will dive into a comparison of traditional web vs chatbots, case studies and how Artificial Intelligence will affect chatbots in the future.