Tech Mash Up: Selling to a Niche Market? Maximize your Tradeshows Strategy - March 19, 2019

**This is a free event, if you don't have an ICTAM login, register above under the non-member form, or email [email protected] for login information.

This Tech Mash Up is thanks to our GOLD sponsors
    
                  


Trade shows are here to stay, and are a fantastic opportunity to connect with all sorts of industries. Trade shows are especially effective when you have a solution that solves the problems of very particular market segment with very unique needs.

However, trade show preparation goes beyond booking the space floor, flights, hotel rooms and grabbing some brochures. To succeed, trade shows are more than what your team does while at the show. It’s not about the colour of T-shirts the team wears at the booth, the giveaways that you choose or how loud you shout on social media.

Without a clear understanding about how the trade show is aligned to your business goals and your target market, unless your organization creates a repeatable process and has a plan, you are at risk of wasting enormous amounts of time and money.

Join us on March 19th for a strategic session where we’ll align your business strategy to a trade show plan, and define an action with plan measurable KPIs that generate the most qualified leads. No matter if you’ve attended dozens of tradeshows or you are preparing your first one. Attend the presentation and watch your tradeshow ROI soar in 2019!

You’ll learn:

• The best process to defining KPIs that are aligned with your business goals and your particular target market
• The best practices to convert KPIs into action
• Where to find vital information to generate 1:1 meetings
• Why someone at a live-event should pay attention to your solution (because the fact that it is awesome doesn’t count!)

About Dafne Orbach, CMC

Through her role as the President of NicheMktg, Dafne Orbach helps companies that create innovation, whose products, services and solutions are not for everyone. These companies craft specialized solutions that respond to the needs of very specific types of clients. She helps clients achieve their commercialization goals, as achieving a sales quota requires skills beyond the features and capabilities developed by R&D.

In her role of leading NicheMktg, Dafne takes the time to understand her clients’ particular business goals as well as, and design and implement commercialization strategies that deliver results. As a Certified Management Consultant (CMC), she obliged by law to comply with strict standards of competence, objectivity and ethical practices established and enforced by the Institute by the authority of The Institute of Certified Management Consultants of Manitoba Act (CCSM c. C47). The CMC is the profession’s only international certification mark recognized in 50 countries.

During her 20+ years career, she learned her trade by working every day, side by side, with technical minds such as software specialists, engineers, physicists, scientists and a wide spectrum of technical professionals. Her experience includes:
• Projects in multinational companies as well as smaller domestic businesses
• Extensive experience in international business development
• Knowledge of the best practices in consulting, B2B niche marketing and commercialization

Some few examples of B2B niche markets where Dafne worked on projects: electromagnetic field analysis software for design engineers working on the development of transformers; monitoring and control of agricultural equipment through ISOBUS, tablets and smartphones; disinfection of water supply systems in hospitals post-construction or renovation; digital transformation in credit unions.