Tech Mash Up: Outsourcing Social Media for your Business: What you need to know

Social media has become an accessible and cost-effective tool that enables tech companies to create awareness about their products and services and build their businesses. But using social media effectively requires skill and time, two things that are sometimes in short supply.

Kelly Thibodeau, founder and principal of Squarely Social, will explore various aspects of outsourcing social media for your business. She will discuss what you need to know when working with an outside source to meet your business's social media marketing needs. Whether you're insourcing our outsourcing your social media, Kelly will show you how to find the right path for your business and talk about your role in guiding content, identifying goals, and measuring success.

Kelly Thibodeau is a strategic marketing manager and digital marketing coach with more than 25 years of digital communications experience. After more than a decade inside one of the largest international financial services organizations, she founded Squarely Social in 2018 to help clients demystify social media and show them how to use the systems that work inside big companies to help them scale and grow their businesses and fuel connections with their audiences, including services ranging from big picture strategy to one-on-one mentoring and support.

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