User experience (UX) is a powerful tool. \;Strong UX connects customers with your products and services in a way \;that helps them do what they want and have a meaningful and relevant experience with your organization. \; \;
\n\;
\nTech Manitoba\, in partnership with Johnston Group\, is offering a \;three-part\, immersive \;training series to upskill and improve your organizations&rsquo\; \;UX \;design for internal applications and customer-focused digital touchpoints. \;Participants will come away from this \;training with a \;better understanding \;UX design principals\, best practices and practical methods for involving customers in the design process. \;Training \;will be \;provided by \;zu \;Academy. \;
\n \;
\;
\n\n\;
\nSession #1: \;Introduction to UX Design \; \;
\n&ldquo\;This is the design process and why it&rsquo\;s \;design&rdquo\; \;
\nJune 22 | 9 am &ndash\; 1 pm \;
\n\; \;
\nYou&rsquo\;ll learn about >\;>\; \;
\nPersonas (What are they and how do you create them) \;
\nWriting user testing tasks \;
\nAnalyzing and synthesizing testing results
\n
\nAbout \;zu \;Academy \;
zu \;Academy is a hands-on training framework that combines traditional lecture-based learning with case studies and facilitated exercises that allow participants to practice methods with expert guidance. Course participants will learn from Albert \;Jame\, \;zu \;Strategy Director\, Zach Perkins\, \;zu \;UX Lead\, and members of the \;zu \;Design Team all with extensive training from international leaders in the space such as Human Factors International\, Neilson Norman\, Google and IDEO. Over the past year the \;zu \;team has trained hundreds of participants spanning dozens of industries and roles. \;
\n